A Great Challenge Aimed at Enhancing the Entire Brand Personality
The brand study was developed with the goal of using traditional music to create something unique and authentic—reflecting the brand’s luxury and elegance, as well as the personality of the Volvo customer. The ambient music connects with the customer shopping experience, aligns with the store’s modern furniture design, and elevates all the values embedded in the space.
The Challenge of AI-Generated Music for a Premium Environment
BMW embodies a blend of modernity, technology, and sportiness—delivering an experience filled with authenticity. Its exclusively curated musical program is what makes this sonic identity so distinctive. By exploring the brand’s core values and creating a seamless connection between music and experience, it ultimately strengthens the way BMW customers perceive the brand.
The Ultimate Level of Immersion in the biggest toy store chain in Brazil
Crafting a Musical Identity for a brand through a curated selection of songs is special in itself. However, creating exclusive compositions that bring the brand’s entire universe into the customer experience takes it to a different level. The depth of immersion achieved in the Rihappy experience is truly remarkable—stepping into the store feels like entering a parallel universe, where every element is seamlessly connected.
Multisensory Experiences in one of the biggest hotel chains in South America
The guest experience is shaped by various stimuli that activate the senses. When multiple senses are engaged simultaneously, the impact is amplified—but when these stimuli are thoughtfully connected, the effect becomes exponential. In hotels, it’s not just about good music; it’s about a carefully crafted sound experience that harmonises with the environment and adapts to the hotel’s rhythm throughout the day.
A Perfect Blend of Tradition and Modernity
Here, the experience strikes a perfect balance between regular music—featuring real bands and artists—and AI-generated compositions. The goal is to seamlessly navigate between these two worlds, ensuring that customers perceive the best of both worlds. And this is huge. It is a pleasure to say that we have entered a new era of sonic experiences for commercial spaces.
Businesses have the flexibility to create a tailored sonic experience, selecting either regular music, by bands and artists, or AI-generated compositions customised for their brand—completely royalty-free.
It is essential to understand the brand's personality, values, and audience in order to develop a fully original study that, in a rich and objective manner, translates the essence of the brand into music.
The musical programming will be regularly updated with new songs. Besides, we also offer the possibility to monitor the sonic experience across locations with graphs and KPIs through our exclusive dashboard.
"Musique does an incredible job. It completely surprised me."
"The sonic experience in the stores is truly beautiful to witness. I’ve been visiting our locations, and the atmosphere has completely changed with Musique."
We are delighted with Musique's Musical Identity project. This repositioning initiative required deep immersion, sensitivity, and thorough analysis to authentically reflect our DNA across the country. Undoubtedly, it was a bold endeavour, and the outcome has been truly remarkable.